apple04In german designer hartmut esslinger’s new book ‘design forward‘, the founder of frog design overviews ‘strategic design’, and how innovative progression has sparked creative change in the consumer market, especially for one of the most successful american companies ever built: Apple.

Check out the article that is chock full of early product concept designs that you have never seen before. It’s very interesting to see the beginnings of the Apple design language expressed in these prototypes. Channel your inner geek and give it a look.